The Atlanta Hawks have partnered with PrizePicks, a fantasy sports company. This partnership will integrate PrizePicks' brand across broadcasts, in-arena signage, and digital platforms. A new 'PrizePicks Party Deck' will be introduced inside State Farm Arena.
What happened?
The partnership was announced on Monday, with PrizePicks becoming a 'Proud Partner' sponsor of the Atlanta Hawks. Joey Molko, PrizePicks' senior vice president of partnerships, stated that the company's products offer more ways for fans to engage with live sports.
Why it matters for Atlanta Hawks
This partnership is the first NBA partnership for PrizePicks. The company's daily fantasy sports platforms are legally distinct from sports betting and online gambling. The Atlanta Hawks' recent form has been strong, with a record of 3W-0D-1L in their last four games.
What comes next?
The introduction of the 'PrizePicks Party Deck' will provide fans with a new experience inside State Farm Arena. The arena has one of the highest attendance rates in the country. The partnership will also include broadcasts and digital platforms, increasing the reach of both the Atlanta Hawks and PrizePicks.
| Date | Opponent | Score |
|---|---|---|
| 2025-03-30 | Milwaukee Bucks | 145-124 |
The Atlanta Hawks' last result was a win against the Milwaukee Bucks, with a score of 145-124. Their recent form has been impressive, with three wins in their last four games. The partnership with PrizePicks is expected to enhance the fan experience and provide more engagement opportunities.