The Atlanta Hawks have locked in their NBA Cup and MLK Day game times, with all four Cup contests slated for Friday nights and a high‑profile matchup against the Philadelphia 76ers on Martin Luther King Jr. Day, broadcast on NBC. The Hawks lost 89-140 to the New York Knicks on April 30, 2026, extending a five‑game losing streak (0W‑0D‑5L).

When are the NBA Cup games?

Atlanta will face the Washington Wizards, Chicago Bulls, Boston Celtics and Charlotte Hornets in East Group C of the NBA Cup. Each game lands on a Friday, creating a compact stretch that tests depth and bench productivity. The Wizards game marks a likely return for Trae Young, who last suited up for Washington in Atlanta before his trade. Fans can expect a fast‑paced opening quarter as the Hawks look to rebound from recent defeats.

What does the MLK Day matchup mean?

The annual MLK Day contest pits the Hawks against the Philadelphia 76ers, a rivalry that often decides early‑season standings in the Eastern Conference. The game will air on NBC, offering national exposure for Atlanta’s young core and head coach Quin Snyder. With the 76ers featuring Joel Embiid’s dominant post play, the Hawks must rely on perimeter shooting and aggressive defense to stay competitive.

How does recent form affect the Hawks outlook?

Coming off a 0‑0‑5 run, the Hawks have struggled to generate points in the paint and have seen a dip in three‑point efficiency. The recent loss to New York highlighted defensive lapses that allowed 140 points, a figure that will need to be trimmed. Yet the schedule provides a chance to reset; Friday’s NBA Cup games feature varied opponents, allowing the team to experiment with pick‑and‑roll sets and defensive rotations before the high‑stakes MLK Day showdown.

The upcoming slate tests whether Atlanta can translate practice‑hour adjustments into on‑court results. If the Hawks can tighten perimeter defense and improve rebounding, the Friday fixtures could serve as a springboard toward a more balanced season. The MLK Day broadcast adds pressure, but also a platform for players like Trae Young and John Collins to showcase their skill sets to a national audience. The next few weeks will reveal if the Hawks can break the losing streak and re‑establish themselves as a playoff contender.